Building ‘guanxi’ for your business

Photo: Alpha Group General Manager Maggie Chen and BNZ Commercial Partner Franky Wang exchange mooncakes.

Jamie Rihia, BNZ’s Head of Growth Segments, explains the importance of the Mid-Autumn Festival in Chinese culture and how kiwi businesses can start to build valuable relationships in the Chinese market.

This year, the Chinese Mid-Autumn Festival (or Mooncake Festival) takes place on October 4th, marking the time of year when the moon is at its fullest and brightest. It is the second most important festival to Chinese people after Chinese New Year, and is traditionally a time for honouring deities, ancestors and uniting families. Continue reading…