Do I really have to network?

You’ve probably heard it said that networking is an essential art to master for any small business owner in search of success. However, actually getting out there and doing it is often easier said than done. Where do you start? How should you prepare? What’s the etiquette? There are dozens, if not hundreds of specialised networking groups all around New Zealand. Some have specific areas of interest, while others are broader. Some are free and some require paid membership. It can all be a bit confusing. Continue reading…

Video Visionary: How Wellington start-up Wipster came to be

Rollo Wenlock is a firm believer in the power of the moving image – and the failure of too many companies to make effective use of it. As CEO of the Wellington start-up Wipster, Wenlock is the man behind a collaboration tool that helps simplify and speed up the process of making videos, and he believes there is a large potential market for other ways of putting the medium to better use. Continue reading…